Why Cognel?

Turn Expert Know-How into Scalable Impact.

In large organizations, critical decisions are often delayed, inconsistent, or misaligned—despite access to data, training, and internal expertise. Employees struggle to apply complex methods or frameworks effectively. Customers face confusion when navigating choices, even when help content is available.

The same is true for individuals: whether you're making a strategic career move, planning your next project, or solving a personal challenge, the path forward is rarely clear. Too much information, too little structure - and no reliable way to think it through.

Root Cause

Expert knowledge is hard to scale. It lives in the minds of senior staff or experts, buried in documents, or locked behind costly one-on-one support.

Generic AI tools like chatbots or LLMs can mimic responses, but they lack structure, context, and the reasoning depth that real decisions require. They don’t guide thinking, they guess.

Solution

Cognel transforms expert reasoning into structured, AI-powered dialogues. Experts and organizations use simple natural language to build interactive question flows that reflect their logic, methods, and decision processes.

Users are guided step by step—thinking through the issue, seeing tailored suggestions from AI, and choosing what fits best.

This approach activates the user’s thinking while preserving expert judgment - something LLMs alone cannot do.

Why it works

Cognel helps to break down expert knowledge and implement it in a chatbot, without coding and with very little effort.

Cognel conversations with end users are built on scientifically proven thinking techniques:

  • Cognitive scaffolding structures complex reasoning into manageable steps.

  • Socratic questioning fosters insight and ownership.

  • The generation effect strengthens understanding through active participation.

The effect is that users make active decisions instead of blindly following advice. They learn and participate in the decision-making process, like they would if they would converse with an expert. 

Benefits for Organizations

  • Make expert know-how continuously accessible - internally or to customers

  • Improve the quality and consistency of decisions across teams

  • Reduce dependency on 1:1 expert interactions or expensive consulting

  • Create reusable, licensable intellectual property from internal expertise

Benefits for Experts

  • Digitize your methods without coding or AI expertise

  • Reach more clients with scalable, interactive tools

  • Create new revenue streams from licensable dialogue apps

Who's behind it? 

A team of seasoned entrepreneurs with business and tech expertise. Cognel was initiated by Jan Fülscher.

Next Step

Want to bring structured AI conversations to your organization?
→ get in touch: jan@cognel.ai.